Management has become an increasingly specialized subject. Finance, sales, marketing and human resources have become separate sections in the study of management. Each section has developed its own terminology and ways of working. However it can be seen that there is still scope for a lot of work that falls between the boundaries of the various segments. Such areas of study known as inter disciplinary studies are gaining in popularity. One such area is demarcated by  sales marketing software . Sales is a personal function while marketing is the creation of publicity. Thus sales marketing software takes care of both the segments. Sales marketing software is basically a visually oriented program.