Hi friends, this is Steve, I am a retired military officer. After a long research of my own I also come to a conclusion, how a customer should be treated to get the maximum benefit. Customer satisfaction is the key to get success in any field. There is nothing wrong with the notion of customer satisfaction per se. The problem comes with its pursuit, which if fraught with peril. Most plans for customer service improvement stand on two shaky. This is something which should be followed by every one to get the maximum output.