Many businesses will have a hard time making it unless they can advertise. Even bigger companies need to advertise. Even with a good reputation, you have to remain in the public minds and that can be accomplished with advertising. One thing, however, advertising can get pretty pricey. In the CPA marketing industry, that is not the case. While reading a Zero Friction Marketing review I read that a person actively involved in a CPA marketing campaign can purchase ads for as little a one penny and convert them to CPA offers for those interested in filling out some rather basic information.